Which Broadway musical created a record-breaking brand collaboration with MAC Cosmetics that became the first Broadway-inspired makeup collection and sold out worldwide in days?

The performing arts industry has seen fascinating brand collaborations that have revolutionized how theaters market productions and engage audiences. From innovative merchandising to strategic partnerships with major companies, these collaborations have helped bring performing arts to wider audiences while creating new revenue streams. Test your knowledge about one of the most financially successful brand partnerships in Broadway history!

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Wicked
Hamilton
The Lion King
The Phantom of the Opera