Which gaming company first introduced a 'Battle Pass' loyalty system that has since been widely adopted across the industry?

In today's competitive gaming industry, player loyalty programs have evolved significantly to retain users and encourage ongoing engagement. From simple point systems to complex tiered rewards, these programs have become sophisticated marketing tools that drive player retention and spending. This trivia question tests your knowledge about a groundbreaking loyalty program innovation that changed how game developers approach player rewards and retention.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)