Which celebrity-brand partnership broke retail records by selling $500 million worth of merchandise in its first year, pioneering the celebrity fragrance industry boom of the 2000s?

Celebrity endorsements have become a cornerstone of modern retail marketing. From athletic wear to cosmetics, famous faces help brands connect with consumers and drive sales. But some partnerships have changed retail history more than others, creating new product categories or revitalizing struggling brands. Test your knowledge of these influential celebrity-brand collaborations that transformed retail landscapes!

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Jennifer Lopez's 'Glow' with Coty (2002)
Britney Spears' 'Curious' with Elizabeth Arden (2004)
Paris Hilton's 'Paris Hilton for Women' with Parlux (2004)
Sarah Jessica Parker's 'Lovely' with Coty (2005)