Which groundbreaking advertising campaign included placing fake personal ads in newspapers, creating mysterious symbols in public places, and launching cryptic websites to promote a novel?

The publishing industry has seen some revolutionary advertising campaigns that transformed books from mere literature to cultural phenomena. Behind many bestsellers are brilliant marketing strategies that captured public imagination and drove unprecedented sales. Test your knowledge about these iconic book marketing campaigns that redefined how literature reaches the masses.

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• The 'Da Vinci Code Quest' campaign by Doubleday for Dan Brown's novel
• The 'Hunger Games' three-finger salute viral campaign by Scholastic
• The 'Twilight' midnight release parties organized by Little, Brown and Company
• The 'Harry Potter' platform 9¾ installations by Bloomsbury Publishing

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