Which major retailer created the first fully functional virtual store inside Fortnite, allowing players to purchase real-world items while in-game with a seamless checkout experience?

The gaming industry has transformed retail experiences through virtual worlds and digital storefronts. As metaverse environments expand, innovative retail strategies blend physical and digital shopping experiences. Test your knowledge about a groundbreaking retail partnership that changed how gamers access and purchase digital content within a popular game universe.

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Walmart (Walmart World)
Nike (Nikeland)
Amazon (Amazon Gaming Hub)
Target (TargetVerse)