Which pricing strategy did Nike primarily use when launching its first Air Jordan shoes that helped establish them as premium products in the basketball footwear market?

Major sports brands employ various pricing strategies to position their products in the market. From premium positioning to psychological pricing, these strategies significantly impact consumer perception and purchasing decisions. This trivia question explores how one of the world's leading athletic brands uses pricing to maintain its market position and brand image. Test your knowledge of sports retail strategy!

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Price skimming - initially setting high prices to target early adopters and basketball enthusiasts willing to pay premium prices
Penetration pricing - initially setting low prices to rapidly gain market share before gradually increasing them
Economy pricing - minimizing production and marketing costs to offer shoes at the lowest possible price point
Bundle pricing - only selling Air Jordans as part of package deals with other Nike basketball products