Which retailer was the first to implement the 'click and collect' omnichannel strategy, allowing customers to order online and pick up in a physical store within the same geographic area?

Retail geography has evolved dramatically with omnichannel strategies transforming how customers interact with brands across physical and digital spaces. These strategies allow customers to seamlessly shop across multiple touchpoints while retailers maintain consistent brand experiences. Test your knowledge of which global retailer pioneered some of the most innovative geographic omnichannel approaches that changed the retail landscape forever.

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